1. Recruitment methods
A business with a vacancy must first attract applicants. Recruitment methods are the ways of advertising the job to them.
A specialist or trade magazine can target potential employees interested in this industry. Online and social media adverts can reach large numbers of people, but not everyone has access to the internet. A recruitment agency saves administration time, but it charges a fee. A government-run job centre costs the business nothing, but it only reaches people who are actively looking for a job.
A local newspaper advert could be ignored. A national newspaper advert must be paid for, which increases costs. Posters, job fairs and word of mouth are also credited.
Examiner insight
Worked example 16 marks
Explain two methods of external recruitment a business could use. Which is likely to be the best method for a business to use? Justify your answer.
- 1
Knowledge: specialist or trade magazines are one method. [1]
- 2
Analysis: they can target potential employees interested in this industry or type of work. [1]
- 3
Knowledge: a recruitment agency is another method. [1]
- 4
Analysis: it saves administration time, but it charges a fee for its services. [1]
- 5
Evaluation: the agency is likely to be the best method. [1]
- 6
Evaluation: managers can carry on with their own work, which is worth more than the fee, while a magazine advert still leaves the business to deal with every application. [1]